Ruined by ads
The heavily intrusive ads you have persistently forced upon your readership have with the latest incarnation of your iPad/iPhone app reached such a pathetically begging-to-be-noticed level that I have often resorted to reading the web version of the paper in my browser.
Since a broad swathe of users dont actually read the adds and instead find them merely irritatingly ubiquitous, you are only making your app less attractive.
The Times meanwhile has a far superior app and allows the e-mailing of articles to popularise the paper. It also allows an in-app web or dictionary search that your app used to have!
Used to have but not any more: your app is becoming less fun to use and you will ultimately drive away users rather than gain new ones. Shame on you for totally ignoring your app users feedback. Try reading the iTunes reviews of your app instead of your ad revenue reports.
And PLEASE desist from writing me another falsely fawning response in which you say the ads are a necessary add-in to finance the app. Thats like saying "We understand your point but are obliged to completely ignore it". A mind-bogglingly thoughtless and user-unfriendly stance.
SticklerForTruth about
The Telegraph: UK & World News, v2.7.6